The Importance of Spatial Awareness in Real Estate – Using 3D Rendering to Showcase Not-Yet-Built Properties

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Introduction

How potential customers perceive the attractiveness of the property they are interested in strictly depends on how it’s presented. 

Nowadays, 3D technology allows us to prepare stunning 3D house tours. 3D rendering quickly became an essential part of real estate marketing. Having an opportunity to visually and photorealistically present houses and other properties is a solution leading to higher client engagement and, consequently, better incomes.

Today, we describe how 3D technology can change the perception and concept of space through peoples’ eyes. Also, we will discuss how we utilize 3D solutions to showcase properties under construction and what results you can get as a real estate developer by investing in such visual marketing experience.

Why 3D visualization?

3D Visualization, over the past few decades, has developed into an entire design industry, fundamentally changing how we create, perceive, and interact with digital content.

3D visualization provides an array of advantages over conventional design methods. Because its power lies in its ability to create incredibly lifelike and immersive content, it’s priceless for more and more industries. Among them, we can highlight real estate, where standing up from competitors is highly difficult.

As a 3D studio, we spent significant time understanding and perfecting the art of designing visual elements using 3D software to meet the rising demand for such visualization in the real estate market. Helping developers and real estate agents by providing top-notch 3D content taught us how to manage it effectively. 

Game-changing benefits of 3D house tours for real estate

3D house tours bring a whole bunch of benefits for both real estate developers and clients.

Engaging experience

A 3D house tour, with its immersive and interactive digital design, allows potential buyers to understand a property’s layout better, making it more appealing than traditional 2D images. As a result, clients can explore properties independently and get immediate answers to their doubts, all from the comfort of their homes. 

Efficiency in time & energy

3D house tours by allowing virtual property visits, eliminate the need for time-consuming and energy-draining travels. Potential buyers can review virtual tours of various houses, settle on a favorite, and access these tours anytime, anywhere, paving the way for a more streamlined buying process.

Every customer will appreciate the time savings for such demanding activities as the search for a new home.

Creating a personal connection

With the ability to explore a house at their own pace, potential buyers can visualize living in the property, strengthening their attachment to it, and accelerating the decision-making process – we will elaborate on this below.

Boosting website traffic & brand awareness

Adding 3D house tours into your services can give you a competitive edge, attract more visitors to your website, and improve your search engine rankings. Consequently, this can increase brand recognition and credibility, ultimately driving more sales. Even the simple 3D product configurators can increase your ROI.

Improved customer service

3D house tours allow real estate agents to focus on buyers by reducing the need for in-person meetings on high probability, resulting in more effective time management and streamlined processes. Also, there is no need for real estate agents to describe everything required to understand the house’s features; each part is presented in a 3D app. 

The value of spatial awareness in real estate

Spatial awareness in the context of real estate refers to understanding how much physical space a property occupies and how that space is organized. This encompasses the layout, dimensions, and relationships between different areas within a property, such as rooms, hallways, and outdoor spaces. It also includes the perception of volume, depth, and size, which is crucial for understanding how furniture and other items might fit into the space.

People who can feel and combine all these elements have a solid reason to decide if they are really interested. This solution convinces a customer whether an agent is involved in this or not. Such a tool reaches directly to the client. 

Enhanced understanding of layout

2D-floor plans can be challenging to interpret, especially for those who have yet to get used to reading them. 3D house tours provide a more intuitive and immersive understanding of a property’s layout, allowing viewers to virtually “walk through” the space and get a feel for its flow and organization.

Accurate perception of size & volume

Many people are concerned about the space and whether it will meet their needs. The opportunity to feel the space and volume of the property is significant when we talk about not-yet-built projects. 

Cognitive mapping

Viewers who navigate a 3D tour build a cognitive map of the property, which can help them remember its features and layout more effectively than static images.

Emotional importance 

People make decisions more quickly when they are emotionally convinced of something. 3D house tours let them feel like they know the house, and by interacting with such a 3D view, they feel more confident than when they are guided – there is no reason to ask if they can see something once again or if the agent can repeat some information. The freedom of exploring the property is a game changer. 

Previewing the final look of unfinished properties

For properties still under construction or undergoing renovations, 3D designs and house tours can give potential buyers a glimpse of the completed building, facilitating faster decision-making and potentially influencing the final design. This is priceless for developers to know how many people will be interested when the project is ready. It can have a significant impact on business decisions and the future of a specific project. 

Conclusions

Summing up all points, it’s crucial to clarify that 3D visualization is more than just a design tool – it’s a powerful communication medium that can help bridge the gap between concept and understanding, particularly in fields like real estate, where spatial awareness is vital. Knowing the space before it’s ready to visit live is a fantastic opportunity to make decisions earlier.

If you are interested in how we can use our technology to help you start with such a visual marketing tool as immersive property tours, please let us know by contacting us here.

Read more of our content:

• The Importance of Spatial Awareness in Real Estate – Using 3D Rendering to Showcase Not-Yet-Built Properties
• Best Rendering Engine for Architects and ArchViz Artists
• How We Utilize Unreal Engine to Create Architectural Visualizations for Real Estate
• Real Estate Website Design Practices
• Technical Vinode Updates for Better Performance